CafeSmart
What is CafeSmart?
HELP FROM THE GROUND UP
On FRIDAY AUGUST 10th 2012 CafeSmart will bring together coffee roasters, cafes and coffee drinkers around the country to help people who are homeless. Participating cafes will generously donate $1.00 per coffee sold to fund local projects.
We want our supporters to take a simple action and buy their coffees on the 5th at participating Cafes and consider making an extra donation online. "Grab a coffee and help the homeless" is something we can all do.
CafeSmart will take place during National Homeless Persons' Week, 6-12th August 2012, and will bring together café owners, staff and their customers, to create change in local communities. StreetSmart is also teaming up with coffee roasters around
“CafeSmart will be an up-close-and-meaningful way for cafés and their customers to connect with their local community to help people for whom a latte is a luxury. This initiative is direct and close to home...it will have a real impact on people’s lives.” Sarah Wilson, journalist, TV presenter and StreetSmart Ambassador
“Cafes are local community hubs and we are concerned by local issues. StreetSmart tackles homelessness at a local level so we are proud to partner with them.” Salvatore Malatesta, St Ali
“...at Di Bella Coffee we are passionate about our coffee and people. CafeSmart unites us all to help local people who are homeless and in crisis. It’s a simple idea and we are proud to be supporters.” Phillip Di Bella, founder of Di Bella Coffee
StreetSmart calls on Cafes to unite and be a part of CafeSmart 2012
Why sign up your cafe:
- you'll be helping people who desperately need your support
- it's local - your donations will support people in your suburb or region
- you'll be helping to tackle homelessness and build stronger communities
- it's a unique activity– something to talk about and connect to with your customers and staff
- it brings in potential customers to familiarise themselves thereby encouraging repeat business
- your business will be promoted through partner databases, media and PR coverage
- what goes around.... comes around - feel the karma!
StreetSmart will support cafes with a media and PR campaign:
- Website listing, Google Map etc,
- Social Media Campaign to build supporters and community inc. - Twitter, Facebook etc.
- Media support – as with our restaurant event we will seek ads through major newspapers, radio, bloggers and more...
In venue collateral such as posters will be provided by StreetSmart
Roasters and Sponsors: We are currently looking for expressions of interest from potential participants and sponsors - lets have a chat as to how you can get involved and help out.
Thank you to a number of people who seeded this idea many months ago and people who have helped to develop the idea to this stage..... a special mention to Maria Paoli, Steve Agi and Joanne Feehan and the encouragement and early adoption of Phillip Di Bella, Salvatore Malatesta, Allpress Espresso, 3 Bags Full Cafe, Broadsheet, Single Origin and others....
Cafes - If you’d like to get involved and make a difference in your local community please sign up online
Sign your Cafe up for CafeSmart
or call Adam Robinson 03 9836 1887, adam@streetsmartaustralia.org for more information.
